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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Many sessions discussed the importance of setting clear goals for any marketing effort, such as the talk by Jessica Reese (graphical notes below), the Social Media Manager for Arvest Bank (AR, $27B). Both ladies detailed the tremendous opportunity, potential fintech partners in this space, and the risks.

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The ICBA 22/23 executive committee is all in

Independent Banker

We must continue to fight increased regulation, specialty charter considerations and the potential for more fintech access to traditional rails without the same oversight. Omaha, Neb. I believe that partnerships with community bank-focused fintechs is critical to our success, which is why the ICBA ThinkTECH Accelerator is so critical.

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FinovateSpring 2015 Sneak Peek: Part 8

Fintech Labs Insights

Finaeos automates the back-office and capital raise compliance. HQ: Omaha, Nebraska. Whodini helps merchants engage customers using social media marketing, reaching loyal customers with targeted offers. And now let us introduce you to the final fourteen companies of FinovateSpring 2015. See you in San Jose!