We analyzed 7 of the fastest-growing personal finance apps of all time to figure out the secrets to their success — here’s what we learned
CB Insights
OCTOBER 10, 2017
A host of startups have emerged to capitalize on this trend. Acorns’ rock-bottom customer acquisition costs as driven by non-viral referral. Instead, PFM tools operate according to something more like what you might call “quality of life effects.” In aggregate, they command $1.3 trillion in annual spending.
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