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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Most banks will target around 6% of revenues next year for their marketing budget, and banks with strong brands and marketing programs target above 7%. Bank Marketing Lesson 9: Goal Setting – A Common Theme. The top part of this range seems to be around 10.5%.

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Guest Post: 2nd Quarter 2022 Financial Markets and Economic Update by Dorothy Jaworski and Sam Weller

Jeff For Banks

For most American consumers, the timing of these inflationary pressures could not come at a worse time: after two years of pandemic-related isolation, many corporate managers (and their landlords!) Dorothy has been with Penn Community Bank and its predecessor since November, 2004.

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Bank Culture: The #1 Predictor of Future Growth and Profitability

The Emmerich Group

It’s all about fun, yes—but fun tied to critical drivers that are the precursors to the numbers that bank need to grow the capital Basel III will require while lowering risk. When a bank CEO goes to a front-line person and says, “Hey, let’s go get a Return on Assets of 2.0 Want Results Like this?

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The powerful, but quiet marketing message of the Best Banks

Long Lasting Ideas

pays employees to volunteer in the community, provides a generous 401k match and contributes to an employee stock ownership initiative. Incentives to successfully recruit businesses mean that sometimes, loan officers’ annual salary exceeds that of top management. HomeBanc in Tampa, Fla.,

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The 5 Biggest Marketing Traps Almost Every Bank Falls Into—and How to Avoid Being One of Them

The Emmerich Group

They learned it in marketing school. But quick, name a few marketing professors who’ve made a fortune with their marketing strategies. If you’re running a “not for profit” bank, then perhaps not. Not understanding and managing strategies around net interest margin. Where did they get that attitude?