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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Most banks will target around 6% of revenues next year for their marketing budget, and banks with strong brands and marketing programs target above 7%. Both ladies detailed the tremendous opportunity, potential fintech partners in this space, and the risks. Bank Marketing Lesson 7: Multicultural Marketing.

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Finovate Spring 2018 – Day 2

William Mills

There are a number of great events in FinTech but this one I do my best to attend each year. A TON of really old technology is being used in mortgage lending. Product distribution strategy: Through financial institutions, through other fintech companies and platforms. HQ: Sunnyvale, CA. Good job AI Foundry!

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Finovate Fall 2016 Live Blog – Day 1

William Mills

Their API is already integrated in a few core systems and other fintech necessitates. Charlotte, NC-based tech company founded eight years ago by a 14-year FinTech veteran from FIS. Besides Georgia, Texas seems to be a hot area for FinTech companies. Swych’s headquarters are in Plano, Texas with offices in San Francisco, CA.

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