Nordstrom Tempts Millennials With Snapchat Presence
PYMNTS
APRIL 25, 2016
In an interview with Fortune , Nordstrom Director of Social Media Bryan Galipeau explained how the company’s latest pivot toward Snapchat promotional content has seen a boost in traffic for the retailer. million times and led to a 60 percent increase in the brand’s followers on Snapchat. The final video was seen 6.7
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