CB Insights

SEPTEMBER 4, 2019

Popular media coverage of millennials often fixates on the industries the generation is allegedly killing and their supposed fiscal irresponsibility. Some industries benefiting from millennials’ increased spending power, such as travel, reflect well-worn Gen Y tropes like the general preference for “experiences” over things.

Millennials 78

Millennials Industry Branding social media 78

CB Insights

JULY 17, 2018

Instead, new millennial-inspired and tech-infused dining trends have been emerging across the US and internationally. Many of yesterday’s casual dining brands are dying, but not because millennials “don’t eat out.” This approach to marketing is enabling a new wave of specialized fast-casual brands to take root.

San Francisco 69

San Francisco California United States CA 69

CB Insights

JUNE 4, 2019

Fueled by social media, consumers want to get a hold of the latest trends as quickly as possible, and retailers must rapidly increase production to meet demand. Even luxury brands are contributing to this problem. More investment may be needed from large brands to tailor these textiles to their high-volume requirements.

Industry 78

Industry Branding Examples Innovation 78

CB Insights

JUNE 17, 2020

Meanwhile, brands that were already virtual-first have seen dramatic increases in adoption during the crisis. Sales of the interactive at-home fitness brand Mirror doubled in the weeks following Covid-19’s arrival in the US. The average number of daily sign-ups for workout streaming platform NEOU grew 600% in one week.

Industry 101

Industry Technology Online Video 101