Branding Millennials Nashville Regional 
Gonzobanker
DECEMBER 20, 2019
And now, the GonzoBanker team salutes some other troublemakers in each individual Smarter Bank category: The Strategy Award – Goes to Studio Bank in Nashville, Tenn. The Talent Award – Goes to Pinnacle Financial Partners , Nashville, Tenn., The Branding Name-Thud Award – Goes to BB&T + Suntrust becoming Truist.
CB Insights
SEPTEMBER 4, 2019
Popular media coverage of millennials often fixates on the industries the generation is allegedly killing and their supposed fiscal irresponsibility. Some industries benefiting from millennials’ increased spending power, such as travel, reflect well-worn Gen Y tropes like the general preference for “experiences” over things.
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