PYMNTS

JANUARY 30, 2020

Another hair in the soup is Generation Z’s increasing preference toward social media marketplaces that eschew established eCommerce platforms entirely, forcing these businesses to change tactics. eBay is further looking to compete with other sneaker storefronts via direct partnerships with several sneaker brands.

Miami 132

Miami social media Case Study Chicago 132

CB Insights

SEPTEMBER 24, 2018

CPG corporates like PepsiCo, Coca Cola, Kellogg’s, and Campbell, for example, have invested in and acquired a number of brands focused on healthy snacking , while personal care incumbents like P&G and Unilever have backed natural and organic beauty brands. As consumer demand rises, businesses are buying into the trend.

Trends 76

Trends Branding Examples Industry 76

Gonzobanker

DECEMBER 22, 2015

No one has been more successful at using social media to generate awareness and a positive image for their bank than Jill (@JillCastilla, @CitizensEdmond). Jill’s use of Twitter is a model for any bank CEO looking to engage on social media. Department Whose Brand Isn’t Improving Award. Freudian Slip Award.

Community Bank 60

Community Bank Apple Community Technology 60