The Many Pivots On The Path To A Multi-Million Dollar Skincare Brand
PYMNTS
JULY 23, 2019
One might assume the hardest part of building a product to disrupt the traditional sunscreen industry would be actually formulating a new brand of sunscreen. The eventual product that went to market — Supergoop — grew from Thaggard’s early names for the product samples she was always looking at: goop.
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