William Mills

JUNE 23, 2016

PR and content marketing are the answer to your fintech brand awareness and lead generation woes. Recent studies by Goo Technologies suggest that 82% of Americans ignore online ads. So, as a marketer what should you do? Your marketing department then qualifies and sends those new contacts to your sales team.

Marketing 40

Marketing social media Study Marketing Automation 40

William Mills

JUNE 23, 2016

PR and content marketing are the answer to your fintech brand awareness and lead generation woes. Recent studies by Goo Technologies suggest that 82% of Americans ignore online ads. So, as a marketer what should you do? Your marketing department then qualifies and sends those new contacts to your sales team.

Marketing 40

Marketing social media Study Marketing Automation 40

William Mills

JANUARY 18, 2018

Marketing has evolved over the years from strictly brand awareness to include more lead generation and sales nurturing activities. With public relations activities, social media and blogging, you can begin drawing your prospects into your website.

eBook 41

eBook Marketing Automation Marketing social media 41

William Mills

NOVEMBER 1, 2016

For your marketing and PR teams? Gartner just released its 2016-2017 CMO Spend Survey , an annual study that looks at how much marketing leaders are spending and on what. Rowe also observes marketing’s growing influence on the customer relationship. “We Content marketing. Social media.

Technology 40

Technology US Customer Experience Marketing 40