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PR and Content Marketing go together like Bonnie and Clyde

William Mills

Recent studies by Goo Technologies suggest that 82% of Americans ignore online ads. So, as a marketer what should you do? Recent studies in North America suggest that positive editorial coverage generates up to nine times more visibility than paid advertising. Buyers feel overwhelmed by current online ad volumes.

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PR and Content Marketing go together like Bonnie and Clyde

William Mills

Recent studies by Goo Technologies suggest that 82% of Americans ignore online ads. So, as a marketer what should you do? Recent studies in North America suggest that positive editorial coverage generates up to nine times more visibility than paid advertising. Buyers feel overwhelmed by current online ad volumes.

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William Mills Agency Adds Mary Curtis, Angelo Jones, Alyssa Maker, Jacob Hamilton

William Mills

This includes managing day-to-day client communication, strategically advising C-level executives, working directly with media and crafting integrated public relations campaigns, press releases, byline articles, case studies, speaker proposals and social media messaging.

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Maximizing Your Website to Generate Quality Leads

William Mills

With public relations activities, social media and blogging, you can begin drawing your prospects into your website. This is where utilizing marketing automation software can make the biggest impact on your lead generation program.

eBook 41
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PSA: Technology Is For Us Too, CTOs Aren’t the Only Ones with Tech in Their Budget

William Mills

For your marketing and PR teams? Gartner just released its 2016-2017 CMO Spend Survey , an annual study that looks at how much marketing leaders are spending and on what. It demonstrates how public relations and marketing are connected to business development, the sales cycle and customer successes. Content marketing.