Branding Management Marketing Automation White Paper 
William Mills
JANUARY 14, 2016
We spent the better part of 2014 educating our prospects and clients on content marketing (also known as inbound marketing); how to use these tactics to build brand awareness and generate leads; and the importance of marketing automation systems. 2015 was a content marketing tsunami. Brand awareness – 77%.
William Mills
NOVEMBER 1, 2016
Rowe also observes marketing’s growing influence on the customer relationship. “We We have a stake in building references and creating brand ambassadors. Some may suggest that using marketing technology at a technology company is obvious. CRM and relationship management. Content management. Content marketing.
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