In Banking Innovation, Eyeing The Needs Of The ‘Digital Native’
PYMNTS
JULY 18, 2019
As millennials rise through the ranks and within the ranks, we see the rise of what he termed “digital natives.”. Against that backdrop, said DeRosa, financial firms are getting more comfortable with a “minimum viable product” that may not be at the forefront of innovation but helps establish a foothold from a brand perspective.
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