Branding Indiana Retail social media 
PYMNTS
JANUARY 29, 2018
TOMS Shoes Founder Blake Mycoskie did not begin life dreaming of entrepreneurship, shoes or creating a socially conscious company. He wanted to be Indiana Jones. Those customers are also going to discover lots of shoes that look just like theirs that maybe don’t have as strong a social mission — or just aren’t as well made.
CB Insights
MARCH 6, 2019
But despite the popularity of its sock puppet mascot, the online pet supplies retailer went out of business just 9 months after its Super Bowl ad, doomed by an untenable business model and the bursting of the dot-com bubble. Three months later, Amazon contributed to a $50M funding round earmarked for promoting the Pets.com brand.
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