Branding Indiana Operations social media 
CB Insights
MAY 3, 2018
After conducting research backed by DARPA — the same defense agency that helped spawn the internet — Dr. Robert Finkelstein proposed the creation of a brand new arm of the US military, a “Meme Control Center.” In internet-speak the word “meme” often refers to an amusing picture that goes viral on social media.
CB Insights
MARCH 6, 2019
After soaring to a multi-billion-dollar valuation behind an iconic founder, a team of prominent backers, and a promise to revolutionize blood testing, Theranos officially ceased operations in 2018. That July, it banned Holmes from owning or operating a lab for two years. The rise and fall of Theranos.
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