Remove Branding Remove Guidelines Remove Millennials Remove social media
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Deep Dive: How BNPL Services Incentivize Hikers To Spend More On Gear

PYMNTS

Millennial and Gen Z stereotypes often revolve around being tied to smartphones or computer screens, but these consumers love the outdoors just as much as their parents’ and grandparents’ generations. Social media can show how much millennials and members of Generation Z love hiking, camping and other outdoor activities.

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Personality Traits You Should Cultivate to Reach Millennials: How Understanding Your Audience Increases Business Value

NCR

With an aging demographic, that target audience is now being taken over by the Millennial marketplace – and as you know, when it comes to business, its evolve or face extinction. So who are these Millennials, and how do you reach them? In placing Millennials into a bucket, first we must define this target audience.

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Kellogg’s Breakfast Council Gaffe

PYMNTS

Consider Spotify’s branded playlists or Alibaba recruiting its APASS members for marketing purposes. Both are clear and present branded campaigns — and they still draw crowds. But not every brand plays that way. They were also prohibited from offering media services for products “competitive or negative to cereal.”.

Branding 100
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Banking Shift: 3 Ways the Debt Industry is Changing

Banking 2020

Furthermore, the CFPB is expected to give clear guidelines on using SMS, email, and social media in debt collections. A clear rule from the CFPB, no matter how restrictive the guidelines may be, means an open race to using digital media and its advantages: real time communication, 24/7 availability, data feedback and more.