China’s 618 Festival Shows Strength In Consumer Spending
PYMNTS
JUNE 22, 2020
This year’s three-week event was watched closely for evidence that the Chinese consumer will help spend the country out of the pandemic, and the success of 618 shows that they likely will. 18), China’s online gross merchandise volume (GMV) reached RMB 457.33 billion, a 43.78 percent jump over the prior year.
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