Branding Customer Experience Regional UX 
Gonzobanker
DECEMBER 20, 2019
Its Baldrige-winning tenacity on customer experience is legendary and consistent. Even with worries around an allegedly discriminatory algorithm, Silicon Valley UX met big bank Wall Street money in slick onboarding that has our attention. The Branding Name-Thud Award – Goes to BB&T + Suntrust becoming Truist.
Gonzobanker
DECEMBER 19, 2022
Benson Porter, Boeing Employees CreditUnion – Porter led BECU through an amazing streak of growth in the Pacific Northwest, all while building an innovative, stakeholder-driven brand respected nationally. Goes to Allison Netzer and Liz High for their provocative tome, Think Like a Brand, Not a Bank. The Authors of the Year Award.
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