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We analyzed 7 of the fastest-growing personal finance apps of all time to figure out the secrets to their success — here’s what we learned

CB Insights

An explosion of new consumer finance brands is transforming how people save, spend, and manage their money. It took us five years to dispel the baggage that came with our business model,” founder and CEO Kenneth Lin told First Round Review. “We For those used to Snapchat and Instagram, it’s a familiar mechanism.

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