PYMNTS

FEBRUARY 24, 2020

But experiential marketing is also a customer-centric strategy intended to drive customer retention and strengthen the bond between retailer and consumer. According to a recent report from Forrester and Adobe , brands defined as “experience-driven” grow at a clip of 19 percent per year, compared to 13 percent for others.

Retail 210

Retail Branding New York City Indiana 210

PYMNTS

OCTOBER 5, 2019

That lost library book we had almost managed to convince ourselves no longer existed. Because libraries need customers to keep coming in – and they have been finding out in recent years that a late fee and a disapproving librarian create a very bad customer experience … but one that is pretty easily rectified.

Minnesota 188

Minnesota Oakland Indiana Customer Experience 188

William Mills

DECEMBER 12, 2017

Customer experience, automation, machine learning, artificial intelligence (AI), ease of use, flexibility – all of these were part of the discussions at this year’s SourceMedia’s Small Business Banking Conference in Austin, Texas. Baker Hill. www.bakerhill.com. AI Foundry. www.aifoundry.com. RCGILTNER Services, Inc. www.rcgiltner.com.

Conference 40

Conference Innovation Lending Customer Experience 40

CB Insights

DECEMBER 19, 2017

Formerly beloved brands such as Aeropostale, American Apparel, and PacSun bit the dust in 2016, and the pace of retail deaths has accelerated since then. Additionally, many of these physical retailers have lost the cache they once had as new direct-to-consumer brands with a hyper-focus on specific products have taken off. RadioShack.

Retail 78

Retail Branding Company Capital 78