PYMNTS

AUGUST 3, 2018

Millennials, on average, are less brand-loyal than their parents or older siblings. They tend to like quality, have a strong preference for shopping online and enjoy a good bargain – but when it comes to buying from a specific brand? Not so much. They are packaged to limit waste and labeled for maximum transparency.

Branding 103

Branding Millennials Taxes Seattle 103

CB Insights

SEPTEMBER 4, 2019

Popular media coverage of millennials often fixates on the industries the generation is allegedly killing and their supposed fiscal irresponsibility. Some industries benefiting from millennials’ increased spending power, such as travel, reflect well-worn Gen Y tropes like the general preference for “experiences” over things.

Millennials 78

Millennials Industry Branding social media 78

CB Insights

JULY 17, 2018

Instead, new millennial-inspired and tech-infused dining trends have been emerging across the US and internationally. Many of yesterday’s casual dining brands are dying, but not because millennials “don’t eat out.” Community initiatives: Loom (Massachusetts). Dining out. the Future of food report.

San Francisco 69

San Francisco California United States CA 69

CB Insights

JUNE 17, 2020

Meanwhile, brands that were already virtual-first have seen dramatic increases in adoption during the crisis. Sales of the interactive at-home fitness brand Mirror doubled in the weeks following Covid-19’s arrival in the US. It’s a sad consequence, but there is no other way [to communicate].”.

Industry 101

Industry Technology Online Video 101