How Experiential Retail Is Giving Physical Stores An Edge
PYMNTS
FEBRUARY 24, 2020
According to a recent report from Forrester and Adobe , brands defined as “experience-driven” grow at a clip of 19 percent per year, compared to 13 percent for others. The consumer now has a candle with a personal brand. It recently opened the first Market by Macy’s, a new retail concept in Southlake, Indiana.
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