How Experiential Retail Is Giving Physical Stores An Edge
PYMNTS
FEBRUARY 24, 2020
But with consumer spending holding steady, it’s important for retailers to grasp the opportunity to create innovative ways to get, keep and grow customers. According to a recent report from Forrester and Adobe , brands defined as “experience-driven” grow at a clip of 19 percent per year, compared to 13 percent for others.
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