PYMNTS

FEBRUARY 24, 2020

But experiential marketing is also a customer-centric strategy intended to drive customer retention and strengthen the bond between retailer and consumer. According to a recent report from Forrester and Adobe , brands defined as “experience-driven” grow at a clip of 19 percent per year, compared to 13 percent for others.

Retail 210

Retail Branding New York City Indiana 210

PYMNTS

OCTOBER 5, 2019

“I didn’t even want to tell you, ‘I have fines,’” Penkert told the Journal of what she normally hears at work while collecting library fines from friends and family in the community, who usually wear a rather pained hangdog expression. Unique Library, based in Indiana, is one such specialty credit firm.

Minnesota 188

Minnesota Oakland Indiana Customer Experience 188

William Mills

DECEMBER 12, 2017

Customer experience, automation, machine learning, artificial intelligence (AI), ease of use, flexibility – all of these were part of the discussions at this year’s SourceMedia’s Small Business Banking Conference in Austin, Texas. Baker Hill. www.bakerhill.com. AI Foundry. www.aifoundry.com. RCGILTNER Services, Inc. www.rcgiltner.com.

Conference 40

Conference Innovation Lending Customer Experience 40