How CUs Can Leverage Loyalty Programs To Boost Their Brands And Retain Members
PYMNTS
JULY 1, 2020
CUs that find innovative ways to engage their members and provide more value are more likely to appeal to wider member bases, according to Krista Thompson , director of channel strategy and integration at Houston-based TDECU , which has over $3.7 billion in assets, more than 343,000 members, 33 branches and four back-office service centers.
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