PYMNTS

JANUARY 17, 2018

The most popular time of the day when people drink coffee isn’t just a factoid: It’s a viable marketing strategy. When the iconic Great Atlantic & Pacific Tea Company (A&P) was looking to brand its bulk Brazilian coffee in 1919, it asked consumers when they drank coffee. As JCPenney grew, so did its private brands.

Branding 119

Branding Millennials Retail Strategy 119

PYMNTS

MAY 12, 2020

It is a $75 billion industry dominated by millennials and ripe with opportunity for direct-to-consumer (D2C) brands. Several of them are navigating changes in the market brought on by the pandemic-led digital shift. A Korean company called Pluto Electronics has crafted a unique strategy entering the U.S.

Branding 166

Branding Online Strategy Marketing Strategies 166

CB Insights

OCTOBER 10, 2018

Both have access to significant financial capital to scale far beyond what’s available to even well-funded startup challengers. This includes targeting the underbanked/unbanked, millennials, students, kids, freelancers, and early adopters of blockchain. Millennials. savings accounts. Underbanked/Unbanked.

Retail 78

Retail Cards Millennials Mobile 78

CB Insights

OCTOBER 23, 2018

In this analysis, we’ll explore the immediate and long-term challenges facing the CPG industry, as well as the business strategies that CPG brands are using to adapt. New CPG business strategies on the rise. Barington Capital pressured Avon CEO to step down. Table of Contents: Challenges facing the CPG industry.

Branding 73

Branding Industry Retail Strategy 73