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Bank Brand Value: Calculated!

Jeff For Banks

I ask and ask and ask: what does brand get you? Forbes calculated brand value in their " World's Most Valuable Brands " by taking anything that a company achieves over an 8% return on equity. What if the company is more capital intensive, and has to carry more capital than other companies? i.e. brand.

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10 Lessons From The Small Business Banking Conference

South State Correspondent

Recently, the American Banker hosted their annual Small Business Banking Conference in Nashville, and as always, it was one of the better banking conferences of the year. Traditional Small Business Banking Margins Are Only Going One Way Small business margins will continue to shrink in traditional products.

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The powerful, but quiet marketing message of the Best Banks

Long Lasting Ideas

And there’s little things that make a difference in communicating the bank’s brand. The small celebration creates a positive vibe about the brand. Talk about positive, one Nashville, Tenn., bank has employees and present and future customers singing a tune.

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2021 GonzoBanker Awards

Gonzobanker

Huntington and TCF merge to create the $170 billion Midwest dynamo and vault them into one of the top 10 banks in the country. This is an innovation-seeking franchise that has built a solid brand and never got over its skis in execution. Goes to Eric Sprink, Coastal Community Bank , Everett, Wash. 82% to over 2.3%

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The 2019 GonzoBanker Awards

Gonzobanker

Chris Myers, President & CEO, Citizens Business Bank – During a tumultuous time for West Coast banks, Myers kept his sights on being a top commercial relationship bank. The company’s market capitalization, which after declining to less than $600 million in the 2009 recession, has now grown to almost $3 billion.

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The 2023 GonzoBanker Awards

Gonzobanker

Not the financial industry’s “Troublemakers ” – those regional and community banks, credit unions and supporting fintech entrepreneurs who continue to engage customers and communities and find niches that keep the grassroots of our country’s financial system alive and kicking. Grab some popcorn and watch.

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