Branding California Houston National 
PYMNTS
MARCH 11, 2016
Exxon is not the first brand to embrace Apple Pay. Chevron attempted a limited rollout in northern California with NFC-enabled pumps, but Exxon is the first mass rollout and the first based on in-app software changes, as opposed to hardware upgrades. This is not the first of such adoptions that Apple Pay has seen.
CB Insights
APRIL 24, 2018
We look into how stores are being transformed into showrooms, community gathering spots, and even event spaces as retailers leverage the physical store as tool for brand marketing. It was an experiment by Ikea to better understand what types of technology could attract customers, and more broadly to introduce them to the Ikea brand.
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