Steal This 5-Step Banking Innovation Playbook from Gentle Monster
South State Correspondent
MAY 1, 2024
Honkook Kim and his Gentle Monster Brand is a perfect example. With financial hardship, competition from dominant players, and a startup budget, Gentle Monster faced many of the same challenges as a community bank. Being months away from bankruptcy, Kim launched a bold five-step plan driven by a strategy around innovation.
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