article thumbnail

4 Gonzo Takeaways from BAI Retail Delivery ’15: Viva Las Vegas?

Gonzobanker

This was the clever multi-media marketing of clever multi-media marketing. During a Fintech Forward panel, Zenbanx CEO Arkadi Kuhlmann talked about how to lend money to data because we don’t see the people anymore. Coca Cola’s Joe Tripodi reminded us of our narcissistic drive to have our names on soda cans.

article thumbnail

Gonzo Goes to BAI Retail Delivery 2014: Sweet Home Chicago?

Gonzobanker

Entrepreneur Gary Vaynerchuk implored the crowd to get beyond the marketing talk and stop marketing in the past. His point that Uber sells time (nobody wants to keep submitting payment) as much as transport was spot on, and he encouraged us to test our marketing campaigns and double down on what works. So, we get it.

Chicago 97