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Steal This 5-Step Banking Innovation Playbook from Gentle Monster

South State Correspondent

With financial hardship, competition from dominant players, and a startup budget, Gentle Monster faced many of the same challenges as a community bank. Leveraging social media, Gentle Monster started to get traction. These striking designs paid for themselves in media exposure.

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Gonzo Goes to BAI Retail Delivery 2014: Sweet Home Chicago?

Gonzobanker

Broadway Bank’s Jimmy Allen told a fun story about how Broadway’s universal bankers communicated across the branch with hand signals that would make any third base coach proud. Barclaycard discussed its social media and crowdsourcing, including a site where customers share travel stories and openly discuss product options.

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