article thumbnail

Steal This 5-Step Banking Innovation Playbook from Gentle Monster

South State Correspondent

Honkook Kim and his Gentle Monster Brand is a perfect example. The Banking Innovation Playbook – Step 1: Find a Niche Kim looked at the market and knew he needed traction in at least a single segment where he could create a brand and a following for Gentle Monster. These striking designs paid for themselves in media exposure.

article thumbnail

4 Gonzo Takeaways from BAI Retail Delivery ’15: Viva Las Vegas?

Gonzobanker

Tripodi told bankers to look for the functional, emotional and societal benefits of our brands and to tell better stories to broaden appeal. During a Fintech Forward panel, Zenbanx CEO Arkadi Kuhlmann talked about how to lend money to data because we don’t see the people anymore. The Breakouts: A Few Nuggets Here and There….

article thumbnail

Gonzo Goes to BAI Retail Delivery 2014: Sweet Home Chicago?

Gonzobanker

Tom McGill of First Financial Bank led a session with our own Jim Burson where McGill pointed to the risks of single-service customers, the importance of customers advocating for your brand, and getting bank reporting accountability simplified across channels. The big theme was branch of the future. So, we get it. Online delivery?

Chicago 98