Disrupting The CPG Industry: How Brands Can Adapt To The Future Of Packaged Goods
CB Insights
OCTOBER 23, 2018
Barington Capital pressured Avon CEO to step down. Activist investor Barington Capital drove out Avon CEO Sheri McCoy in 2017, and in Mar’2018 Avon agreed to add Barington Capital’s CEO to its board of directors. They’re forcing CPG brands to rethink their entire marketing strategies and react to new trends.
Let's personalize your content