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How You Handle Fraud Will Make Millennials Drop or Love You

FICO

Millennials, now the largest demographic group in America, are possibly the most misunderstood, elusive market ever, a notion underscored by The Wall Street Journal ’s article about the existence of $20,000-per-hour “Millennial consultants.” Millennials reward positive fraud outcomes. In Millennial parlance, that’s “harsh.”.