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Innovation and Sheer Marketing Muscle Power Credit Card Battle

The Financial Brand

The post Innovation and Sheer Marketing Muscle Power Credit Card Battle appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Fintechs and neobanks are adding competition with fresh ideas as major players prepare to spend for share.

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BofA Wades Into High Net Worth Battle with New Rewards and Card Offers

The Financial Brand

The post BofA Wades Into High Net Worth Battle with New Rewards and Card Offers appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The megabank rolled out a key enhancement to its loyalty program and launched a slick new card — both aimed at high net worth consumers.

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How Banks & Credit Unions Should Prepare for Rising Interest Rates

The Financial Brand

Deposit strategies will be sharply impacted by the rapid pace of change, complicated further by several unprecedented economic factors. The post How Banks & Credit Unions Should Prepare for Rising Interest Rates appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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The Hard Truth About Unprofitable Bank Customers (and How to Change It)

The Financial Brand

The post The Hard Truth About Unprofitable Bank Customers (and How to Change It) appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Personalized offers at the right moment are key.

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