article thumbnail

What #Banking Trend Will Have the Greatest Impact on Your Bank?

Jeff For Banks

Consumer Demographics and Changing Customer Demands Remember all the pre-pandemic talk about millennials? You couldn't go to a conference without every presenter having millennial this or millennial that on their slide decks. Now the oldest millennial is 43 (see table by Statista).

article thumbnail

How Small Banks Can Counter Fintech & Megabank Marketing Budgets

The Financial Brand

Community institutions are losing share among Millennial and Gen Z segments. Analytics and first-party data can help reverse the trend. The post How Small Banks Can Counter Fintech & Megabank Marketing Budgets appeared first on The Financial Brand - Banking Trends, Analysis & Insights.