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The Top 10 Most-Read Articles on The Financial Brand in 2022

The Financial Brand

This article The Top 10 Most-Read Articles on The Financial Brand in 2022 appeared first on The Financial Brand. Technology is at the forefront in banking, and topics like digital strategy, user experience and banking-as-a-service all show up on the top 10 list.

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4 Reasons Why Your Financial Institution’s Chatbot Project Failed

The Financial Brand

Several common, but avoidable, issues can negatively impact chatbot user experience, derailing your success and costing you customers. The post 4 Reasons Why Your Financial Institution’s Chatbot Project Failed appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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BBVA Sees Results From Commitment to Financial Wellness

The Financial Brand

The post BBVA Sees Results From Commitment to Financial Wellness appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Understanding the importance of financial wellbeing and changing customer behaviors has improved customer engagement at BBVA.

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Everyone’s talking about APIs. Why?

Insights on Business

As Jim Marous notes in his article, Top 10 Retail Banking Trends and Predictions for 2017 , “APIs were not even listed as a 2016 trend, but was #4 in 2017.”. They want a user experience that is designed, simple, easy to use, and innovative.

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