Independent Banker

OCTOBER 31, 2021

Measuring the success of your community bank’s campaigns can lead to greater ROI, increased conversion rates and a game plan for future initiatives. From mailers and e-newsletters to social media posts and events, there are countless ways to spread the word about your community bank and its offerings. By Taylor Hugo.

Marketing 91

Marketing social media Video Community 91

NCR

MARCH 17, 2016

Skimming, shimming, sniffing …no they’re not symptoms of the latest flu bug but this outbreak is equally as unhealthy for the ATM community. ATM attacks and crimes have been extremely active over the past year. While common in many markets, some regions have lagged in their interest to deploy anti-skimming solutions.

ATM 40

ATM Trends Security Cards 40

Long Lasting Ideas

FEBRUARY 23, 2016

Know your community’s cultural touchstones. In regional ads in Alabama, Hyundai used bobble heads of the mascots for Auburn and Alabama as the items that would seal the deal for a new car customer. You could do the same, depending on the things that matter to your community. It also tells the community that you care.

Branding 40

Branding Alabama Community ATM 40