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McDonald’s Will Open 200 Restaurants In Nordic Region

PYMNTS

McDonald’s will open 200 restaurants in the Nordic region over the next 10 years, as well as begin home deliveries this year in an attempt to take on rivals, such as Taco Bell and Yum! McDonald’s currently serves 150 million customers each year in Denmark, Sweden, Norway and Finland from its estimated 430 restaurants in the region.

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Shaping the Message

Independent Banker

Eric Morse counters megabanks through judicious marketing and branding. Boston native. Lifelong Boston Bruins fan. For that reason, every community bank should consider whether its marketing and branding are adequately communicating that second message, however directly or indirectly. Eric Morse, Needham Bank. Assets: $1.9