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Simon Says It Hopes To Save Struggling Mall Retailers

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said Wednesday (July 31) it is considering retail investment as it looks to keep stores in the black, according to CNBC. “I We’re certainly as good as the private-equity guys when it comes to retail investment. Simon added that the company would be selective in supporting retailers, only buying into brands with volume.

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The Return Of The Celebrity-Backed Brand

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Celebrity brand endorsement is nothing new. In their hundreds of years of existence, the celebrity endorsement has become an increasingly prominent part of branding — so prominent, in fact, that by the end of the 20th century, they weren’t just endorsing products. 1 on its list of the top 10 emerging restaurant brands of 2018.

Branding 101