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Simon Says It Hopes To Save Struggling Mall Retailers

PYMNTS

JULY 31, 2019

Simon added that the company would be selective in supporting retailers, only buying into brands with volume. A total liquidation would have left them with more than 200 empty shops, the article said. In February, Simon said he was “nervous” about additional retail bankruptcies happening during the first quarter.

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The Return Of The Celebrity-Backed Brand

PYMNTS

JULY 13, 2018

Celebrity brand endorsement is nothing new. In their hundreds of years of existence, the celebrity endorsement has become an increasingly prominent part of branding — so prominent, in fact, that by the end of the 20th century, they weren’t just endorsing products. 1 on its list of the top 10 emerging restaurant brands of 2018.

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Branding social media Course Phoenix 101
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