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We analyzed 7 of the fastest-growing personal finance apps of all time to figure out the secrets to their success — here’s what we learned

CB Insights

Turning that into an easy consumer experience is both the PFM design challenge and a massive PFM design opportunity, as the best tools in the space prove. Robinhood — Get millions of millennial customers by using white space in your design. But most importantly, Robinhood’s app design mirrors the needs of its specific market.

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