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12 Months of Content Marketing For 2018

ABA Community Banking

” as an offer, use this month to brainstorm the kinds of content — like an ebook, whitepaper, special report or discount — that people will gladly trade their email to get. Looking at your blog’s analytics, you can easily see which posts were the most popular. March: Revisit Your Best Content.

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Unify your Marketing Activities For True ROI

William Mills

55% of B2B marketers say they are unclear on what content marketing success or effectiveness looks like, and that’s understandable since the sheer volume of activities alone can be overwhelming, including: Blogging; Social Media including Facebook, LinkedIn, Twitter, Google+, etc.; Marketing Today. Sales intelligence. Step 2: Convert.