Analytics eBook Marketing Millennials 
FICO
MAY 17, 2022
You can read more about all the UK survey results in our Digital Consumer Banking and Fraud Survey – UK Results Ebook . This suggests there could actually be a strong marketing opportunity for those institutions that want to highlight how well they look after fraud victims. Millennials are the least impressed. by Matt Cox.
FICO
FEBRUARY 12, 2023
His insights on humanizing interactions come from his larger piece on digital banking called The 11 Commandments of Digital Banking eBook. Analytics-powered digital solutions enable intelligent personalization based on context (i.e., what’s happening in the moment). Use location data to say “Good Morning!” or “Good Afternoon!”
FICO
JUNE 22, 2016
Last year Millennials surpassed Baby Boomers as the largest generation in the U.S. ( Millennials (those born between 1997-1981) now number 75.4 The Millennial generation came of age during the Great Recession and some studies from Bankrate and others, have shown they are credit averse, and favor debit cards over credit cards.
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