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The Senior Executive’s Guide to Site Migrations – Step 1 of 4: Plan

Perficient

Well, I mean the big thing is to make smart decisions with, as best you can, a uniform way for coming up with what you think the ROI is going to be across different channels and technologies. You might only have one shot to get it right. And as I like to say, doing it later might be five times more expensive. Or even the planning process.

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