Deep Dive: How Buy Online, Pickup In Store Helps Retailers Compete Against Delivery Giants
PYMNTS
AUGUST 28, 2019
A significant share of Generation Z consumers — those aged 18 to 25 — are turning to buy online, pick up in store ( BOPIS ) purchasing models to meet their speed needs. The survey also found that 59 percent of respondents turned to BOPIS to get items faster than online shopping can provide. Tractor Supply Co.
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