FinTech Innovation Eases B2C Sellers’ Entrance Into The B2B World
PYMNTS
DECEMBER 9, 2020
The takeover signaled an evolution of the company's business model from a traditionally business-to-consumer (B2C) seller, to one that includes business-to-business (B2B) operations. It was also indicative of a growing trend of B2C merchants expanding into the B2B realm in an effort to take advantage of a surging market.
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