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We analyzed 7 of the fastest-growing personal finance apps of all time to figure out the secrets to their success — here’s what we learned

CB Insights

social security number (for tools like Robinhood and Credit Karma). It’s clear that 2012 is also when we start to see the beginnings of serious user growth at Credit Karma : Each one of these tools showed prospective Credit Karma users (and financial product customers) a small slice of the value the service could offer them.

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