We analyzed 7 of the fastest-growing personal finance apps of all time to figure out the secrets to their success — here’s what we learned
CB Insights
OCTOBER 10, 2017
Their success is tied to how well they perform in search, and historical SEO rankings tell us that relatively soon after these tools were built (2012), Credit Karma was ranking near the middle–top of the first page of search results for some huge related keywords like: loan calculator : 823,000 monthly searches. Acorns, at $4.50
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