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We analyzed 7 of the fastest-growing personal finance apps of all time to figure out the secrets to their success — here’s what we learned

CB Insights

A host of startups have emerged to capitalize on this trend. Acorns’ rock-bottom customer acquisition costs as driven by non-viral referral. social security number (for tools like Robinhood and Credit Karma). A few years later, in 2012, user growth plateaued again. In aggregate, they command $1.3 bank accounts.

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